What is an essential practice when administering medication to patients?

Ensuring correct identification of the patient before administration is an essential practice when administering medication. This step is crucial because it helps to confirm that the right patient receives the right medication at the right time, thus minimizing the risk of medication errors. This practice typically involves verifying the patient's identity through methods such as checking a wristband or asking the patient to state their name and date of birth.

By prioritizing patient identification, health care providers can ensure that they are adhering to safe medication administration guidelines. This practice not only protects patients from receiving medications that are intended for someone else but also promotes overall safety within the healthcare setting.

In the context of the other options, administering medications based solely on verbal orders can lead to misunderstandings or errors, as verbal orders might not always be clear or reliable. Rushing to administer medication disregards the necessary checks and balances that ensure safety, while using a one-size-fits-all approach to medication administration does not take into account the unique needs and circumstances of each patient. These approaches can compromise patient safety and the effectiveness of the treatment provided.